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The Insurance industry through its leaders has expressed the undermining of Life insurance and the benefit it offers to people who can and purchase them. The total consumer knowledge of the intricacies of the insurance industry has many people not opting to buy even if they can afford them and with grave consequences. As we all know, life insurance is there to provide for those times when it is hard to focus on the realities of life such as with the death of a loved one and other tragic events, in Australia a lot of people fail to see that and they do not prioritize on spending for such protection. The government and industry leaders are moving to have better and more effective communication drives to emphasize on the benefits of such insurance products. This would result in better understanding and with knowledge comes the drive to better understand and obtain such packages for them and their families.